With Facebook Business Manager you can create new ad accounts, add existing ones or request access to external accounts so you can manage certain aspects without actually owning them. These are used to create and run advertising campaigns on Facebook and Instagram, manage the ads themselves and organise billing. One of the resources you can assign to users in Facebook Business Manager is ad accounts. The Facebook Business Manager interface 3. Pages and business profiles added to Business Manager remain the property of the Business Manager admins, even if the page’s manager leaves your organisation. Facebook Business Manager helps to avoid all these problems. Or the employee handling your Instagram profile moves on, so you no longer have access to this important resource. I’m sure it’s happened to many of you at some point: one of your colleagues opens a Facebook page for a client, then leaves the firm, meaning you no longer have access to that page. 2.Protecting ownership of Facebook and Instagram resources Moreover, all Business Manager users must activate two-factor authentication, guaranteeing greater security for all the resources managed using this tool. Managing users is handled through company email addresses and not personal profiles, making the administration more secure and ensuring the privacy of all users. You can also decide in detail what users can and can’t do within each resource: for example, you can allow certain users to publish content on pages, others to handle messages, and others to be responsible solely for the ad account. If you are in charge of a company or agency’s Business Manager, you can use your business email address to add users to your account and to assign them access to the various resources. Managing usersįacebook Business Manager provides a single, secure place to manage users and their access to resources: Facebook pages, Instagram profiles and Facebook ad accounts.
Let’s have a look in more detail at the various functions of Facebook Business Manager. The main functions of Facebook Business Manager
Facebook meta blueprint professional#
Facebook meta blueprint how to#
It is designed for freelancers, businesses and marketing agencies, and we recommend learning how to use it if you fall into one of these categories, particularly if:
Facebook meta blueprint free#
Facebook Business Manager is the free management tool that Facebook (now Meta) provides to businesses to administer Facebook pages, Instagram profiles and advertising campaigns.
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